When it comes to blogs, you want to make sure that you’re not too general in your body copy. If you’re thinking about a content marketing strategy, the better you tailor your content to your audience, the better engagement you will get. Having a niche helps, because that way you can really narrow down not just your content, but also your own expertise. This will make it easier to brand your business and yourself.
How you’re marketing your blog is another thing that’s important to remember when you’re starting out with your blog. While it takes a while to start dominating the search engines and search results, introducing a mailing list to announce the newest blog post is a great idea to drive traffic to your website and blog. Harness the power of social media, too: not only can you easily talk back and forth with your audience, but it’s also a great tool for marketing.
AUGUST FAVORITES: 21 ITEMS WE NOW SWEAR BY
This month, you can expect to see many multipurpose items in our favorites list. With so many ecological brands launching, picking out a few key items was tougher than usual.